Web

Why Your Website Isn’t Converting — And What to Do About It

A beautiful website means nothing if it doesn’t convert.
At Matterz, we design and develop startup websites that are built to perform — visually, technically, and strategically.

If your traffic isn’t turning into leads or sales, you don’t need a redesign — you need a rethink. Here’s how we help startups turn their websites into high-converting growth engines.

🧠 Is Your Website Built for Your Users or Just for You?

Most startup websites focus on looking impressive to investors or industry peers. But the real question is: does it serve your actual users?

We design with one goal in mind: conversion through clarity. That means intuitive user flows, frictionless navigation, and messaging that speaks directly to user pain points.

⚡ Speed, Accessibility & Mobile Matter More Than Ever

Performance builds trust. If your site is slow, clunky, or unreadable on mobile, you’re leaking leads before they ever see your value.

We optimize for:

  • Core Web Vitals and fast load speeds
  • Mobile responsiveness and touch-friendly layouts
  • Accessibility compliance (because inclusive design = wider reach)

Great design isn’t just about aesthetics. It’s about delivering a seamless, reliable experience on every device.

🎯 Clear CTAs and a Real CRO Strategy

Strong design needs strong direction. Every page should guide users toward a goal — whether that’s booking a demo, subscribing, or making a purchase.

We build conversion-focused websites with:

  • Clear, action-driven CTAs
  • Strategically placed forms and lead magnets
  • Behavior-based CRO testing for ongoing improvement

Design without direction is decoration. We turn your site into a scalable acquisition tool.

🚀 Why It Matters for Startups

In the early stages, your website isn’t just a brochure — it’s your most important salesperson. We combine strategy, speed, and storytelling to make sure it works as hard as you do.
👉 Let’s turn your website into a conversion machine.

Picture of Matterz Team

Matterz Team

More insights

Media

How to Launch a Digital Campaign That Actually Delivers ROI

Marketing

How to Build a Digital Marketing Strategy That Actually Works

Creative

What Makes a Brand Memorable in 2025?

Media

How to Launch a Digital Campaign That Actually Delivers ROI

Marketing

How to Build a Digital Marketing Strategy That Actually Works

Creative

What Makes a Brand Memorable in 2025?

We help you build, launch & scale

Starting from scratch or stuck in the middle?

We’ll help you find clarity, choose the right direction, and take action with confidence.