Give your brand a voice — and a name worth remembering.

At Matterz, we believe that how your brand sounds is just as important as how it looks. As a naming and tone of voice agency, we help you define the words, phrases, and personality that make your brand feel real. Whether you’re launching something new or refreshing your messaging, we bring clarity, character, and consistency to your brand language — from name to narrative.

Brand & Product Naming

Names that are strategic, memorable, and ownable

We explore your brand story, market, and tone to generate name directions — then test them for linguistic, domain, and legal fit. From startups to products, we help you find a name that lasts.

Tone of Voice Strategy

Speak with clarity, consistency, and personality

We define how your brand communicates across channels: from values to sentence structure, formality, and key phrases. Your voice becomes a recognisable signature.

Messaging Architecture

Say the right things — in the right way

We craft the core verbal building blocks of your brand: value proposition, tagline, elevator pitch, messaging pillars. Clear, scalable, and aligned with your brand’s essence.

Have a project or challenge in mind?

Whether you need strategic insight, creative execution, or a full digital rollout — we help ambitious brands turn ideas into impact. Let’s shape what matters together.

Editorial Guidelines

Keep your brand voice consistent at every touchpoint

We document tone, grammar, do’s/don’ts, and brand-specific phrases so that anyone — internal or external — can write on-brand and on-message.

Naming Validation & Rollout Support

From naming to launch — without the guesswork

We help you validate shortlist options (domain, trademark, linguistic checks) and plan how to announce or implement your new name or voice internally and externally.

Have a project or challenge in mind?

Whether you need strategic insight, creative execution, or a full digital rollout — we help ambitious brands turn ideas into impact. Let’s shape what matters together.

Frequently
Asked
Questions

Une agence de naming & ton de voix aide les marques à définir leur façon de parler et leur nom — en créant des noms de marque ou de produit, des messages clés, un cadre éditorial et une ligne de ton cohérente sur tous les supports.
Ce service s’adresse aux startups, projets de rebranding et entreprises en croissance qui veulent construire une identité verbale forte, mémorable et en phase avec leur audience et leur positionnement.
Parce que la manière dont vous parlez est aussi importante que votre design. Un nom distinctif et un ton cohérent renforcent la reconnaissance, la confiance et l’émotion — et permettent à votre marque de se démarquer et de marquer les esprits.

We help you build, launch & scale

Starting from scratch or stuck in the middle?

We’ll help you find clarity, choose the right direction, and take action with confidence.