360 VR Music Festival

About the Project

The 360 VR Music Festival was the grand opening experience of VRROOM’s virtual “Theater in the Hub”—a 24/7 immersive space curated by Georgy Molodtsov. The festival aimed to showcase the potential of ongoing, always‑on music experiences in virtual reality, inviting users worldwide to explore a rich, interactive environment.

Users accessed the 360 VR Music Festival by entering the VRROOM Hub and heading to the Cinema—broadcasting curated sets as part of their vision of limitless entertainment on the metaverse

Year

2023

Client

VRROOM

Services

Creative

Marketing

Media

Expertise

social media campaign

We developed blurbs, artwork and videos for social platforms (Instagram, LinkedIn, X), effectively communicating how users could join the 24/7 VR music experience and what content was presented.

Visual design & layout

We created visuals adapted to the 360 VR Music Festival theme and VRROOM branding. This included designing key promotional artwork used in the Hub, Cinema interface, and initial launch announcements.

Asset adaptation

We tailored the visuals for multiple formats: app splash screens, teaser banners, and VR UI elements, to ensure consistency across desktop, mobile, and headset displays.

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