The Green Building Observatory (OID) is an independent association dedicated to accelerating the ecological transition of the real estate sector in France and internationally. With over 100 members and partners, OID produces studies, tools, and resources to foster collective intelligence serving the common good.
Our mission: to design a modern, user-friendly web platform that makes these resources accessible and enhances the association’s digital presence for real estate professionals.
Green Building Observatory
About the Project
Year
2019
Client
OID
Services
Marketing
WebExpertise
Web Design
We redesigned the visual structure and navigation to make the website clearer, more intuitive, and aligned with contemporary B2B digital standards. The interface highlights key publications and resources in a clean, accessible layout.
User Experience (UX)
We restructured the information architecture and user journeys to serve the needs of all audiences: members, institutions, and the general public. Filters and categorized content were implemented to simplify document searches.
Wordpress Development
We developed a fully manageable WordPress site, optimized for performance, with secure download modules, dedicated tools sections, and easy content management for the OID team.
SEO Optimization
We implemented semantic Hn structures, descriptive meta tags, organizational schema markup, and optimized images to improve organic visibility on sustainability-related real estate queries.
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