Armani White in the Blancoverse

About the Project

Blancoverse was a hybrid concert experience presented both at the Zénith in Paris and in the metaverse, marking the beta launch of the immersive platform VRROOM. American artist Armani White performed a motion-captured set, which was reinterpreted in a fully virtual environment. The experience featured eight interconnected virtual worlds that users could explore in real time, moving seamlessly between them through portals while remaining connected with friends in the same session.

The project was developed using a Unity-based pipeline, with markerless motion capture recorded in Philadelphia by ZeroSpaces Brooklyn. The concert was accessible across multiple platforms, including VR headsets (Pico, Meta Quest). It pushed the boundaries of virtual performance by combining live energy with interactive spatial storytelling.

Year

2023

Client

VRROOM

Collaborators

Universal music group
Pico

Metro Campaign

We designed the full outdoor metro advertising campaign in Paris, including print formats and placement guidelines.

Social Media Campaign

We produced visuals and animated assets for social media platforms, aligned with the project’s visual identity, and adapted to each channel’s specifications and audience.

On-site event support

We helped organize the physical event at the Zénith, including logistical coordination and the setup of a VR demo area for in-person attendees.

Video editing

We produced teasers, trailers, and promotional videos tailored for YouTube, Instagram, LinkedIn, and newsletters, with formats adapted to each platform’s specifications.

Live streaming assets

We provided all necessary assets and support for live streaming events, ensuring seamless integration and consistent branding throughout the broadcasts.

Press Release & PR Management

We handled press release creation, distribution, and media relations to maximize the event visibility and secure relevant media coverage.

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